On November 25th, 2020, the best football player in history passed away. This is why on the first anniversary of his death, CONMEBOL, the South American Football Confederation, wanted to give him a place where he will continue to shine. Just as he did on the field.
Acknowledgments:
Bronze- Lápiz de Oro TV (December 2021).
Best Worldwide Ad of the Month- Adweek
Most viewed ad of the week- Ads Of the World
Best Ad on TV- Best ADs
Bronze- Lápiz de Oro TV (December 2021).
Best Worldwide Ad of the Month- Adweek
Most viewed ad of the week- Ads Of the World
Best Ad on TV- Best ADs
Client: CONMEBOL
Agency: Mercado McCann
DGC: Nicolás Massimino, Juan Pablo Lufrano
Creative Director: Denis Vivoda, Paula Incocciati
Copywriter & Art Director: Santiago Arfuso, Franco Aravena
Agency: Mercado McCann
DGC: Nicolás Massimino, Juan Pablo Lufrano
Creative Director: Denis Vivoda, Paula Incocciati
Copywriter & Art Director: Santiago Arfuso, Franco Aravena